A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well.
It doesn’t matter how many times I have to click, as long as each click is a mindless, unambiguous choice.
An idea is just that, an idea. One idea can always be discarded. If the one you’re having isn’t doing the job, there’s always another.
When i was 7 years old i had my own logo i used in all my letters. When i grew up, founded a company and years later, i found my logo under a pile of papers. Guess what, it was the same logo as my company´s!
Advertising is the simplest thing in the world, but it is incredibly complicated to make it really work.